Watch the groundbreaking keynote sessions from our industry experts
Eytan Buchman
CMO, Freightos
How I Learned To Stop Worrying and Love AI Optimization
Banking off real-life data and some halfass less data-backed assumptions, Eytan explores the thirty year evolution of the AI content gatekeeper, how to work with it, when not to, and strategies to do either.
Practical tips and techniques for CEO (Chat Engine Optimization). Learn how to optimize your content for both traditional search and AI-powered chat interfaces.
A practical understanding of how LLM models decide what information is most important and relevant to a query, with real-world examples and actionable insights.
When AI Agents Get Credit Cards: The Future of Search Intent
Explore how AI agents will revolutionize search behavior when they start making autonomous purchasing decisions, with implications for search strategy and customer acquisition.