Banking off real-life data and some halfass less data-backed assumptions, Eytan explores the thirty year evolution of the AI content gatekeeper, how to work with it, when not to, and strategies to do either.

A framework of optimization strategies relevant for today while ensuring a balanced approach to investments in the near future.

Practical tips and techniques for CEO (Chat Engine Optimization). Learn how to optimize your content for both traditional search and AI-powered chat interfaces.

A practical understanding of how LLM models decide what information is most important and relevant to a query, with real-world examples and actionable insights.

Explore how AI agents will revolutionize search behavior when they start making autonomous purchasing decisions, with implications for search strategy and customer acquisition.