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SEO is not dead. It just got promoted to CEO.

Keynote Summary

TL;DR

SEO is crucial for business growth and is evolving with technology, requiring fresh, engaging content and a focus on AI and video to enhance visibility and relevance in search results.

00:00

👩‍💻 SEO's Business Impact

SEO is vital for business growth, and there's a call for more women to engage in the field.

01:00

🔍 Evolution of SEO

SEO is not dead; it has simply evolved through various updates and advancements in technology.

01:57

🤖 Conversational Content

Speak conversationally and keep content fresh to enhance visibility in AI search engines.

03:12

🔄 Content Freshness

Keep your content fresh and regularly updated to maintain visibility and relevance in search results.

04:05

🎥 Video and AI Integration

Embracing video content and AI is essential for brands to effectively convey product insights and stay competitive.

04:33

🗣 Voice Search Optimization

Use structured data, especially speakable schema, to enhance voice search results and improve content accessibility.

05:15

📈 Building Online Presence

Focus on building citations and backlinks through review sites and social discussions to enhance your online presence and rankings.

05:58

🤖 AI-Driven Evolution

  • SEO evolving with AI as new gatekeepers
  • Fresh data importance
  • Engaging storytelling techniques
  • Friendly communication tone

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